AI Impact Effects · 46 effects

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HK01ours

Kinetic 3-beat hook

Frames 0-90 of every reel: three fast text beats (setup / punch word / payoff) on a card above the head.

HK20HyperFrames

Slam headline

Open the reel with a 1-3 word claim that slams into the top band with a camera-shake landing.

HK21HyperFrames

Claude chat cutaway

Cut from the creator to a full-screen Claude conversation that types the exact prompt you used, for 'I asked Claude to...' openers.

CP20HyperFrames

Teal word-box captions

Default punchy TikTok-style captions: each spoken word gets a teal box sweeping behind it.

CP21HyperFrames

Karaoke pill captions

Calm, readable captions in a dark pill where the current word lights up teal; good for tutorial-paced talking.

CP22HyperFrames

Kinetic slam words

One huge word at a time slamming in from alternating directions, for a hype beat or the hook line only.

CP23HyperFrames

Weight-shift captions

Minimal, premium captions where the active word shifts from light to heavy weight; suits calm explainers.

BR01ours

Official footage page (desktop window)

Whenever a product, feature or claim is named and an official demo clip exists: face replaced by the real footage in a desktop window, zoomed to the part that matters.

BR02ours

Phone footage page

Mobile features, apps, or 'do it from your phone' beats: the real footage plays inside a phone.

BR20HyperFrames

ChatGPT chat cutaway

Full-screen ChatGPT-style exchange for comparison beats ('ChatGPT said X, Claude said Y').

BR21HyperFrames

Browser window card

Show a screenshot or page (docs, a tool's UI) inside clean browser chrome in the top half while the creator keeps talking.

BR22HyperFrames

Orbiting cards sphere

A spinning 3D sphere of screenshots/thumbnails for 'all the features they shipped' or 'every tool I tested' beats.

BR23HyperFrames

Notification cascade page

Full-screen phone lock screen where results stack up as notifications, ending on a headline card; great for 'here's everything it did' payoffs.

UI01ours

Claude Code desktop session (dark)

A Claude Code desktop feature is described and no real footage of it exists: a session working (prompt, Read/Edit/Write rows with +/- counts, spinner and token count), plus a side chat, the Tasks pane or the context-window card on cue.

UI02ours

Claude Code in the terminal (CLI)

Explaining something done in Claude Code's terminal UI: welcome header, a prompt typed at the ❯ prompt, the spinner line, tool calls with ⎿ results, a coloured diff and a final message.

UI03ours

claude.ai chat (light)

Showing a Claude chat answer: the message is typed and sent, Claude's reply streams in the serif reply font with simple markdown, optionally opening an artifact (document or code) on the right.

UI04ours

ChatGPT chat (light / dark)

Showing a ChatGPT answer: new chat with the centred composer, the prompt typed, sent (composer drops to the bottom), the black dot, then the streamed reply and the action icons.

UI05ours

Phone chat app (iPhone: Claude or ChatGPT)

Anything said about the mobile apps: a message typed and sent on an iPhone, the reply streaming, optionally an iOS notification banner sliding down (e.g. a task finished).

UI06ours

Browser window (Chrome) with real screenshot or video

Showing a real web page (docs, a product page, a launch post) inside a convincing Chrome window, with a cursor that moves and clicks and an optional smooth scroll of a tall screenshot. Also frames real screen-recording footage (host video) in Chrome.

UI07ours

Settings panel with a toggle flip

A setting is named in the script ("turn on Remote Control"): a Claude desktop-style Settings window (dark or light) with labelled toggles/selects; the cursor moves to the named toggle and flips it on cue.

PU01ours

Section title pop

Start of each section in a list video ('3 / 7 Split view').

PU02ours

Note card

A key idea, definition or takeaway in one big line plus one small line.

PU03ours

Proof card with highlighter

Backing a claim with a real screenshot (docs, announcement, post, dashboard) and pointing at the exact line.

PU20HyperFrames

Count-up stat

Land one hard number (percent, hours, money) the moment the creator says it.

PU21HyperFrames

Rolling number wheel

Slot-machine digits rolling to a metric (views, followers, price) for social-proof beats.

PU22HyperFrames

Line graph card

Show a simple trend (growth, time saved) drawing on with value labels.

PU23HyperFrames

Marker checklist card

Hand-lettered paper card with a circled word and three ticked rows: steps, features, or 'what you need'.

PU24HyperFrames

Phone notification pop

An iOS-style banner drops in ('Claude Code: your reel is ready') as a punchline or proof.

PU25HyperFrames

Terminal run

Type the actual Claude Code command and print its output lines, for 'here's the prompt I ran' moments.

PU26HyperFrames

Name card lower third

Introduce the creator or a guest with a dark card, drawn teal underline and role.

PU27HyperFrames

Kicker title lower third

Name the tool or topic on screen (teal kicker tag + big title) when it's first mentioned.

FX01ours

Text behind head

Once per reel on the single biggest idea; one word that names it.

FX02ours

Magazine cover

A 'this is the big story' moment: intro of the topic, a milestone, a before/after reveal.

FX03ours

Sticker cut-out

Introducing yourself or a guest, a 'who am I' beat, or a playful reaction moment.

FX04ours

Headline wall

Setting up a debate or showing how big a topic is: 4-6 real headlines, posts or quotes slam onto the wall around the head, one per beat.

FX05ours

Results grid

Showing output or proof of volume: 6 reels/posts/designs made, before/after sets, a 'here's what it made' payoff.

FX20HyperFrames

Vertigo dolly zoom

Hitchcock 'vertigo' moment on a realisation line: the creator holds size while the room falls away behind them.

FX21HyperFrames

Cinematic push-in

Slow punch-in with slight tilt and edge defocus on the key line, then ease back.

FX22HyperFrames

Before/after slider

Compare two states (raw vs graded, old vs new UI) with a wiping divider that rests at 50%.

FX23HyperFrames

Freeze-frame scrapbook

Freeze the creator mid-gesture, shrink it into a taped paper photo with a flash, and annotate the moment.

TR20HyperFrames

Whip-pan cut

Fast lateral whip with motion blur from the talking head into B-roll (or back).

TR21HyperFrames

Iris reveal

A circle opens from a chosen point (e.g. the screen the creator points at) to reveal the next shot.

TR22HyperFrames

Camera-flash cut

A warm white camera-flash hit to hide a hard cut between a-roll and B-roll or between two takes.

CT01ours

Comment-keyword CTA

The last 4-6 s when the speaker says 'comment X and I'll send it'.

CT20HyperFrames

Instagram follow card

End-of-reel follow prompt: profile card slides up and the button flips to 'Following'.

CT21HyperFrames

TikTok follow card

TikTok-styled version of the follow prompt for TikTok uploads.