Services

Everything we run for founder-led teams.

Four services, all powered by a content system built around your voice and your audience. Take one or take all four. Below is what each includes, how it is priced, and where we would tell you to start.

What we do

The four services.

Content

Founder LinkedIn

Ghostwriting and strategy that make your founders the reason prospects book calls, written in their voice rather than in agency house style.

  • 3 to 5 posts a week
  • Drafts weekly, roughly ten minutes to review
  • Every voice captured separately if more than one person publishes
  • Nothing publishes without your approval
Content

Newsletter

A weekly newsletter your audience actually opens, built from what your business already knows rather than from whatever is trending that week.

  • Weekly, or monthly if that suits your pace better
  • Written from your opinions, customers and numbers
  • Published to your platform or handed over ready to send
  • Depth over frequency, because depth is what converts
AEO

AEO / AI Search

This replaces the offshore team, agency or freelance writers you are paying to produce search content. The system writes the briefs and the pages, in your voice, built to get cited when your buyers ask ChatGPT, Claude, Perplexity or Google AI about your category.

  • Replaces the offshore team, agency or writers producing your SEO content
  • Briefs and finished pages, so you do not need a writer in the middle
  • Content mapped to the questions your buyers actually ask
  • Structured so AI search can read and cite it
  • Citation tracking across the major AI search tools
  • Aimed at the questions that bring in revenue, not vanity terms
Agents

GTM & Content Agents

Custom agents that take over the research, briefs and go-to-market content your team rebuilds by hand every week, built once to a fixed scope with your people still approving what goes out.

  • Research and competitive briefs on demand
  • Launch and campaign briefs your team can run with
  • GTM assets built to your positioning
  • One-off build, not a monthly retainer
How it is priced

A setup fee, then a monthly retainer.

Pricing

From $5,000 to start

That covers the build and your first month: your system, your voice captured, and content landing within two weeks. After that it is a monthly retainer, with the exact scope set on the call.

We take a maximum of 7 clients at a time.

Every engagement includes:
  • Your voice captured from real writing, not a questionnaire
  • First content within two weeks
  • Nothing publishes without your approval
  • A monthly review that updates the system itself
  • Month to month, cancel any month

Custom agent builds are separate one-off projects, quoted on the call.

Contact

Get in touch

Let us work out whether a content system fits your business, and which service to start with. We will tell you straight if it is not a fit.

Book a call

What you pay after the first month depends on which of the two options you take.

Option 1 — The System

You run it

Priced on the channels you run and how many people publish under their own name, because your team produces the content and each voice has to be captured separately.

You get: the system, plus a monthly optimisation pass against what actually performed.

Agents are the exception. They are a one-off fixed-scope build rather than a retainer, quoted once we have seen what your team is rebuilding by hand.

Where to start

Find yourself on this list.

We would rather tell you where to start than sell you everything at once.

Founder-led, no marketing team yet
Start with Founder LinkedIn

Your audience wants to hear from you, not from a brand account. This is the fastest path to pipeline when there is nobody in-house to run content.

You are paying an offshore team, an agency or freelance writers
Replace them with AEO / SEO briefs

That layer is a fixed monthly cost producing search content that reads like everyone else. The system produces the briefs and the pages instead, in your voice and built to get cited. You keep the output and stop paying for the headcount.

You have content people but no system
Option 1, and add the newsletter

Your team can already write. What they are missing is the system that makes each piece build on the last one, which is exactly what we hand over.

You want the output without hiring
Option 2, LinkedIn and newsletter

We build it, run it and deliver the content every month. You approve and publish, and there is nobody new to manage.

Already publishing consistently
Layer AEO on top

You have the cadence. AEO makes that same work show up when your buyers ask an AI who they should be talking to.

Your team rebuilds briefs by hand
Take the agents build

A fixed-scope build that hands the repetitive research and briefing to agents, so your writers start from a brief instead of a blank page.

Included as standard

The same on every engagement.

Whichever services you take, these are not upsells and not negotiable.

Your voice, captured from real writing

We build the voice from what you have actually published, not from a questionnaire asking you to describe your tone. Every person who publishes under their own name gets their own voice captured separately.

First content within two weeks

From the intake call to something you can publish. After that drafts land weekly and take about ten minutes to review in one sitting.

Nothing publishes without approval

Drafts always come to you first. After that it is your call whether we schedule and publish, or you do it yourself.

A monthly review that changes the system

Every month we log what performed, what did not, and update the system itself. This is the part that makes month three better than month one, and it is not optional.

Month to month, no lock-in

We recommend 90 days because the system learns from published results, and one month of data teaches it almost nothing. But you are never tied in.

Model-agnostic by design

Claude, ChatGPT, Copilot or Gemini, whichever you already pay for. We keep testing them against each other and move to whichever produces the best output for your work.

The model underneath

Runs on whichever model you already pay for.

The model is not the product, your system is. Claude, ChatGPT, Microsoft Copilot and Google Gemini all plug into the same system, and we keep testing them against each other on real client work.

What we don't do

Better said now than in week three.

  • Video-first channels. We do LinkedIn, newsletter, AI search and go-to-market content.
  • Content that needs legal or committee sign-off on every post. The approval loop eats the cadence, and the output gets blamed for it.
  • Businesses that cannot give us an hour a month. Without your opinions and your customer stories, we are writing from research alone.
  • Anyone needing results inside the first month. Our systems start producing in as little as 90 days, but not in 30.
FAQ

Questions we get a lot.

How much does it cost?
From $5,000 USD, which covers the build and your first month. After that it is a monthly retainer. Option 1 is priced on the channels you run and how many people publish under their own name. Option 2 is priced on channels and weekly volume, because we produce the content. Exact scope is set on the call.
How long until we see the first content?
Within two weeks of the intake call. After that, drafts land weekly and take about ten minutes to review in one sitting.
How much time do you need from us?
About ten minutes a week to approve drafts, one recorded call a month, and a shared Slack channel you can drop updates into whenever something comes up. Your side stays light by design. The research, writing and monthly analysis all sit with us, and we gather most of what we need ourselves.
Do we approve everything before it goes out?
Always. Drafts come to you first. After that it is your call: we schedule and publish, or you publish yourself.
Can we take just one service?
Yes. Most clients start with Founder LinkedIn and add the newsletter or AEO once it is running. Agents are a one-off build you can take at any point, with or without the rest.
Which AI models do you use?
Whichever suits you. Our systems are model-agnostic, so Claude, ChatGPT, Microsoft Copilot and Google Gemini all plug in and you run whatever you already pay for. We keep testing them against each other and move to whichever produces the best output for your work.
Is there a lock-in contract?
No. Month to month. We recommend giving it 90 days because the system learns from published results, so one month of data teaches it almost nothing. Month three is where it starts paying off.
What if we have never published anything?
We can still build, by modelling four or five creators you rate and working from your opinions instead of your archive. It is a harder start though, and we will tell you that on the call rather than after you have signed.

We're taking 7 clients. That's it.

Every system is custom-built, and that takes time and attention. Book a call and we will tell you straight whether this is a fit, and which service to start with.