Content System

The content your business should be putting out, without hiring anyone.

We build a system around your business, install it, and show you how to run it. It already knows your brand, so nobody starts from a blank page again. First content inside week one.

You already tried the obvious thing.

You pay for ChatGPT. You asked it to write something about your business, and what came back would have suited any competitor equally well. So you stopped asking.

That is a structural problem rather than a skills problem. A model given a blank prompt has no idea what you sell, who buys it, or how you talk about it. It answers with the average of everything it has read.

A content system is what closes that gap. It sits in front of the model and already holds your brand, your services and your voice, so the work starts from your business rather than from nothing.

What goes in it

Systems built for the business in front of us.

Every system is custom built. We work from the output your business needs rather than fitting you to a template, which is why what a salon gets and what a law firm gets look nothing alike. This is the sort of thing they produce.

Beauty and wellness

A month of social in one sitting, reels cut and captioned from phone footage, and every post carrying the same look without anyone opening a design tool.

Ecommerce and retail

Product descriptions across a full catalogue in one voice, plus the offer and campaign copy that usually waits on somebody finding a spare afternoon.

Trades and construction

Finished jobs turned into posts and case studies, so the work itself becomes the marketing instead of sitting in a camera roll.

Hotels and accommodation

Rooms, packages and seasonal offers written across every channel at a volume that keeps direct bookings ahead of the listing sites.

Professional services

Authority content and the answers clients actually search for, so the firm is what comes back when someone asks an AI where to go.

Agencies

Research and briefs built in minutes rather than hours, freeing the team for the work clients are actually paying for.

How it works

Three steps, and one of them is ours.

01

You tell us the problem

One form, then we come back within 48 hours with what your system would include and what it costs. No call to sit through before you know the price.

02

We build and install it

We capture your brand once and build your system around it. Then a 30 minute call to install it in Claude and ChatGPT, plus a short video for anyone else in the business, plus WhatsApp support when someone gets stuck.

03

You start publishing

First content inside week one. After that it is yours to run, and it takes twenty minutes a week rather than an evening.

The monthly

Your content service, $499 a month.

Closer to a content department than a piece of software. Always on, always knows your brand, better every month.

It improves without you asking

We watch what is working across every business we run and push those improvements into your system. You do not have to know what to ask for, because that is our job and not yours.

New capability lands as we build it

Product copy, video editing, search visibility. When we ship something new it shows up in your system at no extra cost. You get everything we build for everyone.

Your brand stays current

New service, new product, new offer, a price change. Send it over and it goes in on the next cycle, so the system never drifts behind the business.

Month to month. Cancel any time and your system switches off at the end of the cycle.

What it costs

$999 to build, then $499 a month.

The build covers your brand capture, the skills your business needs, and the install. The monthly covers everything above. Month to month, cancel any time.

No sales call before you know the price. You send the form, we come back within 48 hours with the scope and the number.

The call happens after, not before. Thirty minutes to install it with you, plus a short video for anyone else in the business.

Get started

Tell us what you are trying to publish.

We come back within 48 hours with what your system would include and what it costs. If it is a fit, setup is a 30 minute call and you are running the same week.

Start your content system
Tell us what you need and we will come back with what your system would include.

What you are trying to publish, and what is getting in the way.

We only use your details to reply. No spam, no list.

Who builds it

The same two people every time.

Your system is built by us rather than handed to a junior or an offshore team. It is also why we would rather tell you this is not a fit than build you something that sits unopened.

Stephen
Stephen
Co-founder
Has led content teams at Hipages and Forbes, and consults on content systems. Stephen builds the systems behind The Ai Impact and publishes how they work rather than keeping them behind a sales call.
Colm
Colm
Co-founder
Led growth at Hipages and led growth and AI at Airtasker. Colm consults on growth and AI with companies across Australia and the US, and makes sure what we build moves the number that matters.

Between us we publish on AI to more than 60,000 followers, and everything we know goes into our guides and free skills, so you can see how we think before you spend anything.

Common questions

The things people actually ask.

Will it actually sound like us?

That is the whole point of the build. We take your voice, your services, your offers and the way you talk about them once, and everything in your system reads from it. It is the difference between this and typing a prompt into ChatGPT, which knows nothing about you.

Do I need to be technical?

No. We install it with you on a 30 minute call, and you get a short video you can hand to anyone else in the business. If someone gets stuck, you message us on WhatsApp. Most of our clients had never installed anything like this before.

What does the monthly actually buy?

One update cycle a month, where we push improvements we have learned across every business we run into your system. Every new capability we build, at no extra cost. And your brand kept current, so a new service or offer goes in on the next cycle. You never have to know what to ask for.

How long until we have content?

Your first content lands inside week one. This is an output model, not a strategy engagement, so if nothing is coming out in the first week something has gone wrong and we want to hear about it.

What happens if I cancel?

Month to month, cancel any time. Your system switches off at the end of the cycle you have paid for. Nothing to return, no exit fee, no phone call to talk you out of it.

Do we need to pay for Claude or ChatGPT as well?

Yes. Your system installs into Claude and ChatGPT, and that subscription is in your name and paid by you. We help you get it set up on the call. It is worth knowing up front rather than finding out later.

Can you just do the content for us instead?

Not at this price. You run the system, which is exactly why it costs what it costs rather than what an agency charges. If you want content taken off your hands entirely, we are not the right fit and we would rather say so now.

Or start with a free skill.

If you would rather see how we think before you spend anything, our skills are free and take a minute to try. The system is the same idea, built for your business instead of everyone's.