Your team uses AI. Is it actually saving time?
We set up AI that takes the reporting, briefs, research and repurposing off your team’s plate, then train everyone to use it well. From people who’ve led marketing and growth teams at companies including Hipages, Airtasker and Forbes Advisor.
Everyone’s using AI. Very few can show it’s working.
- 95% vs 39%95% of B2B marketers use AI, but only about 39% say it’s improving performance.Source: CMI 2026 data, via MarketScale
- 3%of CMOs are certain AI is paying off across their organisation.Source: Atlassian State of Teams 2026
- 83.5%of marketers are expected to produce more content this year.Source: HubSpot State of Marketing 2026
Where your team’s week goes
- Pulling reports together from GA4, ads and the CRM.
- Client reporting (for agencies), deck after deck.
- Writing SEO and content briefs.
- Producing more content with the same people.
- Searching for files, past briefs and brand rules.
- Meeting notes and chasing actions.
- Keeping an eye on competitors.
- Repurposing one piece into ten, and QA before every launch.
What we set up
Each one in a line: what goes in, and what comes out.
Reporting
- Monday performance report: GA4, Search Console, ads and CRM data in, a Slack summary out (what moved, why, 3 actions).
- Client reporting dashboard (agencies): Live dashboards per client, plus an AI-drafted commentary for the account manager to edit.
Content
- SEO brief generator: Keyword and top results in, a full brief out (intent, outline, questions, internal links).
- Brand-voice content system: Your brand guide and best work set up in Claude or ChatGPT, so drafts come out in your voice.
- Repurposing engine: One webinar, blog or podcast in, posts, email and carousel copy out.
Research and team ops
- Competitor monitor: A weekly digest of competitors’ new offers, ads and content.
- Campaign QA check: UTMs, links, copy and audiences checked before launch.
- Meeting to actions: Call recordings in, summary and tasks in your project tool out.
- Team knowledge assistant: Answers from your past briefs, SOPs and brand assets, inside Slack.
Training
- Role-based AI training: Half or full day sessions built around each role’s real tasks, in person in Sydney or online.
- Shared prompt library: Tested prompts for your team’s repeat jobs, saved where everyone can find them.
- Tool setup: Claude, ChatGPT or Copilot set up properly for the team, with shared projects and the right access.
- AI champions: One or two people on your team trained to help everyone else once we’ve gone.
AI employees in Slack
For teams that live in Slack, we can set up AI employees like Viktor that pull reports, update the CRM and run scheduled tasks inside your workspace.
Agents handle the repeat work. Anything important comes to a human first.
For agencies: protect your margin
Only 30% of CMOs say their team is ready to scale AI (Gartner CMO Spend Survey, 2026). That’s your clients. Agencies that build AI into delivery can win that work and protect their margin. That’s what we set up: client reporting, brief production and content systems your team runs.
The people you’ll actually work with.
We’re not consultants who discovered AI last year. Between us we’ve spent 25+ years running marketing, growth and content inside companies like Hipages, Airtasker and Forbes Advisor, and we’ve spent the last few years building with these tools every day. So we understand the technology and the business problem it has to solve.
Between us we publish on AI to more than 60,000 followers, and everything we know goes into our guides and free skills, so you can see how we think before you spend anything.
We’ve run AI workshops for marketing, product, data and sales teams, including at Airtasker and Forbes.
How we’d work with your team
Most marketing teams start with a free call, then a full-day training and one or two builds.
- 1. StartFree 30-minute callWe learn how you work and point you to the right next step.Free
- 2. TrainAI trainingHands-on training for your team on the tools you already pay for.From A$1,500
- 3. BuildAI setup, tools and agentsAutomations, custom tools, dashboards and agents that take work off your plate.From A$2,500
- 4. SupportOngoing supportContent and social, managing your agents, and a direct line to us.From A$1,500 a month
All prices in AUD. No lock-in contracts.
Common questions
Will this replace our team or agency?
No. It takes the repeat work off their plate so they can do more of the work that matters.
Which tools do you use?
Claude, ChatGPT, Gemini and Copilot, connected to GA4, Search Console, HubSpot, Slack, Notion, Asana and the rest of your stack. We recommend what fits, not what we sell.
Do we need Slack?
No. We can set things up in Microsoft Teams, Google Workspace or email.
What about our data?
We set tools up in your accounts and on business plans, and we only connect what each workflow needs.
Can you work with our agency?
Yes. We often set up the system and train both sides.
Where do we start?
A free 30-minute call. Most teams then do a full-day training and one or two builds.
Let’s find where AI saves your team the most time
Book a free call, or tell us about your team in the form. We’ll come back within 48 hours with where we’d start.
Small business? See content and social support
Need something else? AI setup, tools and agentsAI training