Karl for real estate, by The Ai Impact

Listings, sold posts and suburb updates. Done every week.

Karl creates your agency’s social posts, listing content and suburb updates, in your voice and on brand. You send the listing details and photos. Karl does the rest, and a real person checks every piece.

From $590 a month. No lock-in.

Done for you, no software to learn.

Karl
for Coastal Realty
Monday: 5 posts and 1 suburb update ready
Front of a modern two-storey family home on a leafy street under a blue sky
Front of a renovated weatherboard home with a sold sign under a blue sky
Beachside street with cafes and Norfolk pines and the ocean in the distance
Bright renovated open-plan kitchen and living area with timber floors in morning light
Backyard with a timber deck, a lawn and an outdoor dining table at golden hour
Suburb update
Selling in Dee Why: what’s your home worth?
Ready
Checked by a real person

Sound familiar?

  • New listings go up late, or only on the portals.
  • “Just sold” moments come and go without a post.
  • You know suburb updates win appraisals, but nobody has time to write them.
  • Vendors want to see your marketing, and your socials look quiet.

Karl keeps your agency visible every week, without adding to anyone’s workload.

Here’s a week of Karl, for a real estate agency.

A Growth plan week for Coastal Realty. Yours is built around your listings and what’s happening in your suburbs.

Karl for Coastal RealtyGrowth plan
  1. Monday
    Front of a modern two-storey family home on a leafy street under a blue sky
    Just listed
    Dee Why
    4 bed · 2 bath · 2 car
    CoastalRealty
    Instagram carousel

    New listing: 4-bed family home in Dee Why, five slides with key features.

    Ready
  2. Tuesday
    Front of a renovated weatherboard home with a sold sign under a blue sky
    Just sold
    Collaroy
    Thank you to our vendors
    CoastalRealty
    Google Business

    Just sold in Collaroy, with a thank-you to the vendors.

    Ready
  3. Wednesday
    Northern Beaches
    This month
    CoastalRealty
    42homes sold
    24days on market, on average
    Homes sold, last four months
    Sample figures
    Facebook

    Northern Beaches market update: what sold this month and what buyers are asking for.

    Ready
  4. Thursday
    Agent insight

    Three things that add value before you sell.

    CoastalRealty
    LinkedIn

    Agent insight: three things that add value before you sell.

    Ready
  5. Friday
    Backyard with a timber deck, a lawn and an outdoor dining table at golden hour
    coastalrealty3h
    Open homes this weekend
    • Sat 10:00amDee Why, 4 bed house
    • Sat 11:15amCollaroy, 2 bed apartment
    • Sat 12:30pmNarrabeen, 3 bed townhouse
    Set reminder
    Instagram story

    This weekend’s open homes, with times.

    Ready

Also this month: 1 suburb profile blog (“Selling in Dee Why: what’s your home worth?”) and 1 email newsletter to your database.

Send us the listing. Karl does the rest.

Listing details, your photos and a quick note. Karl turns them into every kind of post your agency needs, in your brand, across every platform.

1

Your listing details and photos

Listing details

4 bed, 2 bath, 2 car in Dee Why. New kitchen, deck off the living room, short walk to the beach. Open Saturday at 10am. Photos attached.

Bright renovated open-plan kitchen and living area with timber floors in morning light
Listing photo, kitchen
Front of a modern two-storey family home on a leafy street under a blue sky
Listing photo, exterior
Backyard with a timber deck, a lawn and an outdoor dining table at golden hour
Listing photo, backyard
2

Your brand

Your brand, applied to everything

3

What you get

New listing
coastalrealty
Front of a modern two-storey family home on a leafy street under a blue sky
Just listed
Dee Why
4 bed · 2 bath · 2 car
CoastalRealty
48 likes

coastalrealty Just listed in Dee Why. Four bedrooms, a new kitchen and a deck made for summer. Open Saturday at 10am.

Carousel
coastalrealty
61 likes

coastalrealty Selling soon? Buyers make up their minds faster than you think. Swipe for the five things they notice first.

Quote card
coastalrealty

The best time to sell is when you’re ready. Here’s how to know.

CoastalRealty
37 likes

coastalrealty Spring or autumn matters less than you think. Three signs you’re ready to sell, and one sign you should wait.

Market update
Review card
coastalrealty

“Sold in two weeks, and they kept us in the loop the whole way.”

James and Mel, sold in Collaroy
CoastalRealty
52 likes

coastalrealty Thank you both. It was a pleasure, and we hope the new place already feels like home.

Local area
Sold post
coastalrealty
Set of house keys with a plain tag on a marble kitchen bench
Collaroy
Sold.
Congratulations to the new owners.
CoastalRealty
74 likes

coastalrealty Keys handed over in Collaroy. Congratulations to the new owners, and thank you to our vendors for trusting us with the sale.

Story
Backyard with a timber deck, a lawn and an outdoor dining table at golden hour
coastalrealty3h
Open homes this weekend
  • Sat 10:00amDee Why, 4 bed house
  • Sat 11:15amCollaroy, 2 bed apartment
  • Sat 12:30pmNarrabeen, 3 bed townhouse
Set reminder
Appraisal offer
Coastal Realty
Posted today
Aerial view of a beachside suburb with rooftops, trees and the ocean in late afternoon light
This month
Free appraisal
Find out what your home is worth
CoastalRealty
Offer
Free appraisal this month
Valid until the end of the month

Thinking of selling on the Northern Beaches? Book a free, no-pressure appraisal this month and find out what your home is worth today.

Property photos are used as supplied. We never alter a property to look different from how it is.

No photos ready? Karl starts from your website.

Karl pulls your logo, colours, fonts and tone from your existing website and socials, then creates on-brand graphics, local lifestyle images and text-led posts. Your listing photos slot in whenever you have them.

1

Your website

CoastalRealty
Front of a modern two-storey family home on a leafy street under a blue sky
Selling on the Northern Beaches?
Book an appraisal
2

Your brand, captured

DM Serif DisplayHeadings
DM SansText
VoiceLocalConfidentNo hype
3

Content, ready to go

The best time to sell is when you’re ready. Here’s how to know.

CoastalRealty
Northern Beaches
This month
CoastalRealty
42homes sold
24days on market, on average
Homes sold, last four months
Sample figures
Coffee cups on an outdoor cafe table with the beach behind
CoastalRealty
Life in Dee Why
Why families are moving to Dee Why

Images in these examples are illustrative.

Get found by sellers searching your suburbs.

Suburb profiles, appraisal pages and market updates, written by a team with 20+ years in search. Built to rank on Google and get cited by AI tools like ChatGPT and Claude.

selling a house in dee why
AI answer

What a home in Dee Why sells for depends on its size, its condition and how close it is to the beach. Recent sales in your street are the best guide, and a local agent can take you through them.

Source: Coastal Realty
Coastal Realtycoastalrealty.com.au › selling-in-dee-why
Selling in Dee Why: What Your Home Is Worth in 2026

Thinking of selling in Dee Why? See what has sold nearby, what buyers are paying for and how to book a free appraisal with a local agent.

Sounds like your agency. Gets better every month.

Karl learns your agency at setup and gets sharper with every edit and every post result. You approve less, and get more of what works.

Karl’s notes
What Karl has learned about Coastal Realty
  • Vendors respond to “just sold” posts with the street name. Keep using them.
  • Never say “bargain”. Say “well priced”.
  • Carousels with the floor plan as slide 2 get the most saves.
  • Principal’s voice: confident, local, no hype.
  • Suburb updates on Wednesday mornings get the most comments.
  1. Month 1

    A few edits per post

  2. Month 2

    Karl knows your voice

  3. Month 3

    Most posts approved first time

Simple pricing. No lock-in.

Starter
$590a month
Social posts
3 a week
Platforms
2
Search content (briefs, blog drafts, landing page copy)
None
Delivery
Ready to post
Creative
Included
Monthly what’s working summary
None
Start with Karl
Pro
$1,690a month
Social posts
8 a week
Platforms
All you use
Search content (briefs, blog drafts, landing page copy)
5 pieces a month
Delivery
Ready to post or into your scheduler
Creative
Included
Monthly what’s working summary
Included
Start with Karl

One-off $990 setup on every plan. Month to month, cancel any time. Not right? We fix it until it is, and nothing goes live without your OK. All prices in AUD.

Running a multi-agent agency or a network? See Karl for your team

Real results from real businesses.

Saved: 10 hours a week

We were invisible in search. The team worked out what our customers were actually asking, rebuilt our content around it, and within a short time we had moved from page two to the top of page one for the terms that matter to us. Straightforward process, real results.

FrankieOwner, Cole Hair Studio
Saved: 5 hours a week

We knew we should be publishing but never had the time while running jobs. The Ai Impact built us a system that turns what we already know into content going out consistently, without us hiring anyone. Something we had put off for years, finally sorted.

DirectorBeebuilt, Construction
Saved: 20+ hours a month

We were spending hours every week building research and briefs from scratch before we could write anything. The Ai Impact cut that down to almost nothing. We got more than 20 hours a month back and have been able to go after more clients as a result.

Head of GrowthPerformance Marketing Agency
FAQ

Common questions

Can Karl write listing descriptions?

Yes. Karl writes them from the details you send, and you check every fact before anything goes out.

What about price guides and underquoting rules?

Karl only uses the prices and details you provide, and nothing goes live without your approval. Compliance with your state’s rules stays with your agency.

Do you use our property photos?

Yes, as supplied. Karl adds your branding, captions and layouts, but never alters a property to look different from how it is.

Can it work for a whole agency, with several agents?

Yes. Pro covers most single-office agencies. For multiple offices or a network, see Karl for your team.

Which platforms do you cover?

Instagram, Facebook, LinkedIn, Google Business and email. We don’t do video.

Who posts the content?

Karl delivers it ready to post. On Growth and Pro, it can go straight into your scheduling tool, queued for your OK.

How fast do I get my first content?

In your first week.

Can I cancel?

Yes, any time. No lock-in contracts.

Hire Karl for your agency.

Tell us about your agency and your suburbs. We’ll reply within 48 hours with what Karl would make for you and which plan fits. No sales call.

What you need
Karl
for Coastal Realty
Thursday: 1 post ready
Bright renovated open-plan kitchen and living area with timber floors in morning light
Instagram post

Just listed in Dee Why. Four bedrooms, a new kitchen and a deck made for summer. Open Saturday at 10am.

Ready to post
Checked by a real person

Need something else? Karl for your businessKarl for your team