Your social media and content, done every week.
Karl is The Ai Impact’s content teammate. He creates your social posts, creative, blogs and website copy, built around your business and written in your voice. A real person checks every piece.
From $590 a month. One-off $990 setup. No lock-in.
Done for you. No software to learn.
Sample work for example businesses.
60,000+ people learn AI from us every week.
…within a short time we had moved from page two to the top of page one for the terms that matter to us. Straightforward process, real results.
Sound familiar?
- You post when you remember, which isn’t often.
- The blog you keep meaning to write still isn’t written.
- Agency quotes run $2,500 to $5,000 a month, before blogs.
- ChatGPT gives you something generic you still have to rewrite.
Karl fixes all four, for less than a part-time hire.
Here’s a week of Karl, for a local cafe.
This is a Growth plan week for Lane Street Cafe. Yours is built around what’s on in your business.
- MondayThis week’s specialChilli scram on sourdoughOn until SundayLane StreetCafeInstagram
This week’s special: chilli scram on sourdough.
Ready - TuesdayLane StreetCafeNew hoursOpen from 6:30amMonday to FridayGoogle Business
Now open from 6:30am weekdays.
Ready - Wednesday
This FridayAcoustic NightLive from 6pm · Free entry · Kitchen open lateLane StreetCafeFacebookFriday acoustic night announcement.
Ready - ThursdayInstagram carousel
“3 things on our menu you haven’t tried”.
Ready - Friday
“Best flat white on the street, and they remember my order.”
Priya, Google reviewLane StreetCafeInstagramA customer review card.
Ready
Also this month: 2 blog drafts and 1 email newsletter.
Sample work for example businesses.
Send us the raw stuff. Get back scroll-stopping content.
Phone photos, product shots, a quick note about what’s on. Karl turns it into branded posts, carousels, offers and full product shoots for every platform. No design skills, no templates to learn.
What you send
Chilli scram is the special this week. Acoustic night is on Friday. And we open at 6:30 now.
Your brand kit
Your brand, applied to everything
What you get
saltbushgoods One serum, four places it belongs. The desert lime range is back in stock.
Your real product, placed in new scenes. We never change the product itself.
lanestreetcafe This week’s special: chilli scram on sourdough. On until Sunday, or until we run out.
lanestreetcafe Bring a mate, or just really need two. Two coffees for the price of one before 8am, every weekday.
lanestreetcafe Three things regulars swear by that you might have walked straight past. Swipe through, then come and try one.
“Best flat white on the street, and they remember my order.”
lanestreetcafe Thanks Priya. We do remember, and it will be ready when you walk in tomorrow.
Friday acoustic night is back. Live music from 6pm, free entry, and the kitchen stays open late. Bring someone.
Start the day with a friend. Order any two coffees before 8am on a weekday and pay for one.
Sample work for example businesses.
Everything Karl makes for your business.
Posts, carousels and captions that show your work and fill your books.
Example: Northside Hair
northsidehair Brassy to cool blonde in one visit. A full head of foils, a toner and a gloss, and the yellow is gone for good. Autumn colour bookings are open now, link in bio.
Updates, offers and community posts for your local audience.
Example: Coastal RealtySold in 12 days. Thinking about selling this spring? Here is what buyers are asking for.
Insight posts that build trust, for professional services.
Example: Clarke and Co AccountingTax time is closer than you think. Five things to sort out before 30 June, starting with the one most small businesses miss: super has to land in the fund before the deadline, not just leave your account. Next, chase your unpaid invoices and write off the debts you know are not coming. None of it is hard, but all of it is easier in May than on 29 June. The full checklist is below.
Google Business
Weekly updates that help you show up in local search.
Example: Harbour Plumbing
Another bathroom finished this week on the Northern Beaches. Matte black tapware, new basin, no leaks and no mess left behind. Planning one of your own? We do same-day quotes.
Email newsletter
A monthly email your customers actually open.
Example: Lane Street Cafe- The special: chilli scram on sourdough
Soft eggs, house chilli oil, proper sourdough. On all month.
- We now open at 6:30am
Weekdays, for the early trains and the earlier gym crowd.
- Friday acoustic nights are back
Live music from 6pm, free entry, kitchen open late.
Sample work for example businesses.
Get found on Google and in AI answers.
SEO briefs, blog drafts and website copy from a team with 20+ years in search. Built to rank on Google and get cited by AI tools like ChatGPT and Claude.
Most blocked drains in Sydney cost $180 to $450 to clear. What you pay depends on where the blockage is and how it’s cleared.
HPSource: Harbour PlumbingBlocked drain on the Northern Beaches? Same-day service from a local plumber. Most jobs cost $180 to $450, quoted before we start.
How we get you there
1. Brief
- Real search data
- What’s ranking now and the gap
- Your business’s own numbers
- How much does a plumber charge to unblock a drain?
- Can I unblock a drain myself?
2. Draft
Most blocked drains in Sydney cost between $180 and $450 to clear. What you pay comes down to where the blockage is and how we get to it.
- Kitchen or bathroom sink
- From $180
- Shower or floor waste
- $220 to $320
- Main sewer line
- $350 to $450
3. Page
Most jobs cost $180 to $450, quoted before we start.
- Same-day service
- Upfront price, no surprises
- 300+ drains cleared in 2026
Built on real search data, what’s ranking now, and your business’s own numbers.
Sample work for example businesses.
Sounds like you from week one. Gets better every month.
Karl learns your business at setup and gets sharper with every edit and every post result. You approve less, and get more of what works.
- Your regulars love behind-the-counter posts. More of those.
- Never say “cheap”. Say “good value”.
- Specials posted before 7am get twice the saves.
- Owner’s voice: short sentences, a bit cheeky, no exclamation marks.
- Carousels beat single images for menu posts.
- Month 1
A few edits per post
- Month 2
Karl knows your voice
- Month 3
Most posts approved first time
Sample work for example businesses.
Your first two weeks.
- Day 1
30-minute setup call. We learn your business.
- Day 3
You approve your brand profile: voice, offers, do’s and don’ts.
- Week 1
Your first content lands, checked and ready to post.
- Week 2 onwards
A weekly rhythm. You tell us what’s on, Karl delivers.
Delivered your way: ready to post in your inbox, or (on Growth and Pro) straight into your scheduling tool, queued for your OK.
Simple pricing. No lock-in.
- Social posts
- 3 a week
- Platforms
- 2
- Search content (briefs, blog drafts, landing page copy)
- None
- Delivery
- Ready to post
- Creative
- Included
- Monthly what’s working summary
- None
- Social posts
- 5 a week
- Platforms
- 3
- Search content (briefs, blog drafts, landing page copy)
- 2 pieces a month
- Delivery
- Ready to post or into your scheduler
- Creative
- Included
- Monthly what’s working summary
- Included
- Social posts
- 8 a week
- Platforms
- All you use
- Search content (briefs, blog drafts, landing page copy)
- 5 pieces a month
- Delivery
- Ready to post or into your scheduler
- Creative
- Included
- Monthly what’s working summary
- Included
One-off $990 setup on every plan. Month to month, cancel any time. Not right? We fix it until it is, and nothing goes live without your OK. All prices in AUD.
Need briefs and drafts at volume for a marketing team or agency? See Karl for your team
What it costs to get this done.
| Comparison | Do it yourself | Freelancer | Agency | Karl |
|---|---|---|---|---|
| Monthly cost | $0 | From $2,000 | $2,500 to $5,000+ | From $590 |
| Your time each week | 5 to 10 hours | 1 to 2 hours | 1 hour | 15 minutes |
| Posts every week, without fail | Rarely | Usually | Yes | Yes |
| In your voice | Yes | Depends | Depends | Yes, every piece checked |
| Blogs and website copy | If you find time | Extra cost | Extra cost | Included on Growth and Pro |
Typical Australian costs. Agency range based on a published Sydney agency’s packages ($2,450 and $5,370 a month plus GST, minimum 3-month retainer), usually for social only.
ChatGPT tells you what to post. Karl hands you the post.
Ideas you still have to rewrite, fix and make sound like you.
Here are some caption ideas for your hair salon:
- ✨ New hair, who dis? ✨ Book your transformation today!
- Good hair days start here. 💇♀️ #hairgoals #salonlife
- Ready for a fresh new look? Our expert stylists at [Salon Name] have you covered!
- Life is too short for boring hair. Treat yourself this week! 💕
- Your dream hair is just one appointment away. Call us on [phone number].
- Self-care isn’t selfish. 💆♀️ Book now!
Of course! Tell me about your salon first: your brand voice, your services, your typical clients and any offers you are running.
- Pick one and rewrite it
- Make it sound like you
- Find or make the image
Finished, on brand and in your voice. Ready to post.
northsidehair Brassy to cool blonde in one visit. A full head of foils, a toner and a gloss, and the yellow is gone for good. Autumn colour bookings are open now, link in bio.
- Nothing. Press post.
An outline anyone could get, with no search data and none of your numbers.
Here is a blog outline about blocked drains:
- Introduction: Why blocked drains are a common problem
- Common causes of blocked drains
- Signs you may have a blocked drain
- DIY tips for unblocking a drain
- When to call a professional plumber
- Conclusion: Contact [Business Name] today!
I don’t know your prices, your past jobs or your service area, so you’ll need to add your own figures and examples.
- Find what people search for
- Check what’s ranking now
- Add your prices and real jobs
Built on real search data, what’s ranking now, and your business’s own numbers.
- 1DirectoryBlocked drain plumbers in SydneyNo prices
- 2DirectoryFind a local plumber near youQuote form only
- 3CompetitorBlocked drains service pageThin page
Gap: no page answers cost upfront. None show real local job examples.
- How much does a plumber charge to unblock a drain?
- Can I unblock a drain myself?
- Nothing. The draft comes next.
Sample work for example businesses.
Real results from real businesses.
We were invisible in search. The team worked out what our customers were actually asking, rebuilt our content around it, and within a short time we had moved from page two to the top of page one for the terms that matter to us. Straightforward process, real results.
We knew we should be publishing but never had the time while running jobs. The Ai Impact built us a system that turns what we already know into content going out consistently, without us hiring anyone. Something we had put off for years, finally sorted.
We were spending hours every week building research and briefs from scratch before we could write anything. The Ai Impact cut that down to almost nothing. We got more than 20 hours a month back and have been able to go after more clients as a result.
Bigger team? A construction software company 4x’d its content output and saved $100K on agency costs. See Karl for your team
Built for your industry.
- Hair and beauty
- Trades and home services
- Real estate
- Cafes and restaurants
- Ecommerce
- Health clinics
- Fitness studios
- Professional services
Common questions
What exactly does Karl make?
Social posts, captions and creative, Google Business posts, email newsletters, SEO content briefs, blog and article first drafts, and landing page and website copy.
Which platforms do you cover?
Instagram, Facebook, LinkedIn, Google Business and email. We don’t do video.
Do I need to send photos?
Your own photos work best, and we’ll ask for a folder at setup. Karl also creates on-brand graphics, so you’re never stuck without a visual.
Who posts the content?
Karl delivers it ready to post. On Growth and Pro, it can go straight into your scheduling tool, queued for your OK. No scheduling tool yet? We’ll suggest one.
What do you need from me?
A 30-minute setup call, your logo and a folder of photos, and a quick message each week about what’s on.
How does Karl learn my brand?
During setup we capture your services, prices, customers, offers and how you talk. After that, every edit and approval teaches Karl more, so he gets sharper every month.
Does Karl learn from what works?
Yes. Karl tracks how your posts perform and does more of what gets saves, clicks and comments. On Growth and Pro you also get a monthly summary: your top posts, what’s working, and what Karl will do more of next month.
Is it AI or a person?
Both. Karl does the work. A real person checks every piece before it reaches you.
Can’t I just use ChatGPT?
You can, but you’ll get the generic version. ChatGPT is a tool: it gives you ideas and drafts you still have to rewrite, fix and make sound like you. Karl is a teammate. He already knows your business, your customers and how you talk, so what lands is finished, on brand and in your voice. Ready to post.
What if I don’t like something?
Tell us. We fix it until it’s right, and nothing goes live without your OK.
Do you reply to comments and messages?
No. Karl creates and delivers your content. Replying to comments and DMs stays with you.
What happens if I need more posts one week?
Tell us. We’ll add them or suggest moving up a plan. No surprise charges.
Can I change plans?
Yes, up or down, from your next month.
Can I cancel?
Yes, any time. No lock-in contracts.
Hire Karl for your business.
Tell us about your business. We’ll reply within 48 hours with what Karl would make for you and which plan fits. No sales call.
This week’s special: chilli scram on sourdough. On until Sunday, or until we run out.
Ready to postNeed something else? Karl for your teamCustom AI buildsAI training
Sample work for example businesses.