Karl for cafes and restaurants, by The Ai Impact

Specials, events and menu posts. Done every week.

Karl creates your venue’s social posts, specials and event promos, in your voice and on brand. You send a photo and what’s on. Karl does the rest, and a real person checks every piece.

From $590 a month. No lock-in.

Done for you, no software to learn.

Karl
for Lane Street Cafe
Monday: 5 posts and 1 email ready
Chilli scrambled eggs on sourdough on a white plate on a timber cafe table, in soft window light
Small brick cafe shopfront on a sunny morning with outdoor tables, stools and potted plants
Small cafe interior in the evening with warm string lights and a stool and microphone stand in the corner
Pastry cabinet in a cafe in morning light
Close-up of a barista’s hands pouring latte art
Email newsletter
This month at Lane Street
Ready
Checked by a real person

Sound familiar?

  • This week’s special goes up on Thursday, or not at all.
  • You’re on the floor, not on your phone.
  • Quiet nights stay quiet because nobody knew about them.
  • Your Google listing still shows last winter’s hours.

Karl keeps your venue busy online, so it’s busier in person.

Here’s a week of Karl, for a cafe.

A Growth plan week for Lane Street Cafe. Yours is built around your menu and what’s on at your venue.

Karl for Lane Street CafeGrowth plan
  1. Monday
    Chilli scrambled eggs on sourdough on a white plate on a timber cafe table, in soft window light
    This week
    Chilli scram on sourdough
    On until Sunday
    Lane StreetCafe
    Instagram

    This week’s special: chilli scram on sourdough.

    Ready
  2. Tuesday
    Small brick cafe shopfront on a sunny morning with outdoor tables, stools and potted plants
    New hours
    Open from 6:30am
    Monday to Friday
    Lane StreetCafe
    Google Business

    Now open from 6:30am weekdays.

    Ready
  3. Wednesday
    Small cafe interior in the evening with warm string lights and a stool and microphone stand in the corner
    This Friday
    Acoustic Night
    Live from 6pm · Free entry · Kitchen open late
    Lane StreetCafe
    Facebook

    Friday acoustic night announcement.

    Ready
  4. Thursday
    On the menu
    3
    things on our menu you haven’t tried
    Swipe →Lane StreetCafe
    Instagram carousel

    “3 things on our menu you haven’t tried”.

    Ready
  5. Friday
    Pastry cabinet in a cafe in morning light
    lanestreetcafe3h
    Pastries just out
    Croissant or danish?
    Croissant 62%Danish 38%
    Instagram story

    Pastries just out, with a poll.

    Ready

Also this month: 1 blog (“The best breakfast in Freshwater, according to locals”) and 1 email newsletter.

Send us a photo and what’s on. Karl does the rest.

A phone photo, this week’s special and a quick note. Karl turns them into every kind of post your venue needs, in your brand, across every platform.

1

Your photos and what’s on

A quick note

Special this week is chilli scram, $22. Acoustic night Friday 6pm. New pastry supplier.

Phone photo of chilli scrambled eggs on sourdough on a cafe table in dim light
Phone photo, the special
Pastry cabinet in a cafe in morning light
Your photo, pastries
Close-up of a barista’s hands pouring latte art
Your photo, coffee
2

Your brand

Your brand, applied to everything

3

What you get

Special post
lanestreetcafe
Chilli scrambled eggs on sourdough on a white plate on a timber cafe table, in soft window light
This week
Chilli scram on sourdough
On until Sunday
Lane StreetCafe
64 likes

lanestreetcafe This week’s special: chilli scram on sourdough. On until Sunday, or until we run out.

Carousel
lanestreetcafe
73 likes

lanestreetcafe Three things regulars swear by that you might have walked straight past. Swipe through, then come and try one.

Event poster
Review card
lanestreetcafe

“Best coffee in Freshwater, and they remember your order.”

Priya, Google review
Lane StreetCafe
41 likes

lanestreetcafe Thanks Priya. We do remember, and it will be ready when you walk in tomorrow.

Story
Pastry cabinet in a cafe in morning light
lanestreetcafe3h
Pastries just out
Croissant or danish?
Croissant 62%Danish 38%
Google update
Lane Street Cafe
Posted today
Small brick cafe shopfront on a sunny morning with outdoor tables, stools and potted plants
New hours
Open from 6:30am
Monday to Friday
Lane StreetCafe

Now open from 6:30am on weekdays, for the early trains and the earlier gym crowd.

Detail shot
lanestreetcafe
Close-up of a barista’s hands pouring latte art
Your 7am, sorted.
Lane StreetCafe
58 likes

lanestreetcafe First pour of the day. See you at the counter.

Text post
lanestreetcafe
Locals’ order

Flat white, extra hot.

We remember.

Lane StreetCafe
47 likes

lanestreetcafe Tell us once. After that, it’s ready before you ask.

Email newsletter

Sample work for an example business. Images are illustrative.

No photos ready? Karl starts from your website.

Karl pulls your logo, colours, fonts and tone from your existing website and socials, then creates on-brand graphics, event posters and text-led posts. Your own photos slot in whenever you have them.

1

Your website

Lane StreetCafe
Small brick cafe shopfront on a sunny morning with outdoor tables, stools and potted plants
Breakfast in Freshwater, done properly.
See the menu
2

Your brand, captured

FrauncesHeadings
DM SansText
VoiceWarmA bit cheekyNo fuss
3

Content, ready to go

Locals’ order

Flat white, extra hot.

We remember.

Lane StreetCafe

“Best coffee in Freshwater, and they remember your order.”

Priya, Google review
Lane StreetCafe
Small cafe interior in the evening with warm string lights and a stool and microphone stand in the corner
This Friday
Acoustic Night
Live from 6pm · Free entry · Kitchen open late
Lane StreetCafe

Sample work for an example business. Images are illustrative.

Get found by locals looking for somewhere to eat.

Menu pages, local guides and Google updates, written by a team with 20+ years in search. Built to rank on Google and get cited by AI tools like ChatGPT and Claude.

best breakfast freshwater
AI answer

Lane Street Cafe is a local favourite for breakfast in Freshwater. It opens at 6:30am on weekdays, bakes its pastries in house and runs a new special each week.

Source: Lane Street Cafe
Lane Street Cafelanestreetcafe.com.au › breakfast
Breakfast in Freshwater | Lane Street Cafe, Open from 6:30am

Breakfast, house-baked pastries and proper coffee in Freshwater. Open from 6:30am on weekdays. See this week’s special.

Sounds like your venue. Gets better every month.

Karl learns your venue at setup and gets sharper with every edit and every post result. You approve less, and get more of what works.

Karl’s notes
What Karl has learned about Lane Street Cafe
  • Specials posted before 7am get twice the saves.
  • Regulars love behind-the-counter posts. More of those.
  • Never say “cheap”. Say “good value”.
  • Owner’s voice: short sentences, a bit cheeky, no exclamation marks.
  • Carousels beat single images for menu posts.
  1. Month 1

    A few edits per post

  2. Month 2

    Karl knows your voice

  3. Month 3

    Most posts approved first time

Simple pricing. No lock-in.

Starter
$590a month
Social posts
3 a week
Platforms
2
Search content (briefs, blog drafts, landing page copy)
None
Delivery
Ready to post
Creative
Included
Monthly what’s working summary
None
Start with Karl
Pro
$1,690a month
Social posts
8 a week
Platforms
All you use
Search content (briefs, blog drafts, landing page copy)
5 pieces a month
Delivery
Ready to post or into your scheduler
Creative
Included
Monthly what’s working summary
Included
Start with Karl

One-off $990 setup on every plan. Month to month, cancel any time. Not right? We fix it until it is, and nothing goes live without your OK. All prices in AUD.

Running several venues or a group? See Karl for your team

Real results from real businesses.

Saved: 10 hours a week

We were invisible in search. The team worked out what our customers were actually asking, rebuilt our content around it, and within a short time we had moved from page two to the top of page one for the terms that matter to us. Straightforward process, real results.

FrankieOwner, Cole Hair Studio
Saved: 5 hours a week

We knew we should be publishing but never had the time while running jobs. The Ai Impact built us a system that turns what we already know into content going out consistently, without us hiring anyone. Something we had put off for years, finally sorted.

DirectorBeebuilt, Construction
Saved: 20+ hours a month

We were spending hours every week building research and briefs from scratch before we could write anything. The Ai Impact cut that down to almost nothing. We got more than 20 hours a month back and have been able to go after more clients as a result.

Head of GrowthPerformance Marketing Agency
FAQ

Common questions

Can you work from photos I take on my phone?

Yes. Phone photos are fine. Karl crops, brightens and brands them, and creates graphics when you don’t have a photo.

Can you promote events and specials at short notice?

Yes. Message us what’s on, and Karl turns it around fast. Same-day for most posts.

Do you keep our Google listing updated?

Karl writes your Google Business posts and reminds you when your hours or menu details need updating.

Which platforms do you cover?

Instagram, Facebook, LinkedIn, Google Business and email. We don’t do video.

Who posts the content?

Karl delivers it ready to post. On Growth and Pro, it can go straight into your scheduling tool, queued for your OK.

How fast do I get my first content?

In your first week.

Can I cancel?

Yes, any time. No lock-in contracts.

Hire Karl for your venue.

Tell us about your venue and what’s on. We’ll reply within 48 hours with what Karl would make for you and which plan fits. No sales call.

What you need
Karl
for Lane Street Cafe
Thursday: 1 post ready
Chilli scrambled eggs on sourdough on a white plate on a timber cafe table, in soft window light
Instagram post

This week’s special: chilli scram on sourdough. On until Sunday, or until we run out.

Ready to post
Checked by a real person

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