Five apps, one afternoon, a real job done in each.
Five of Google's AI apps that do actual work for a small business: your brand and social posts, a mini app you describe in a sentence, visual concepts, a designed web page, and an explainer built from your own documents. Every example is copy and paste ready.
Free. No email required, nothing to download.
All five work in a browser with an ordinary Google account. Four of them are Google Labs products, which means they change often and some of what you read elsewhere is already out of date. The links below are the ones that work today.
Pick one and do a real job in it. Reading about five apps teaches you nothing. Running your own website through one of them takes four minutes and tells you whether it is worth your time.
Labs apps shift under you. Links move, features arrive and disappear, and account access varies. Where something depends on your plan or your account, we say so on the card. If an app shows you something different from what is described here, trust the app.
We are not affiliated with Google. These are our own notes on apps we use, with links to Google's own pages.
What it is for: you give it your website address and it reads your site to build what it calls your Business DNA, which covers your tone of voice, your colours, your fonts and your visual style. From that it writes social posts and campaign ideas and makes images to go with them.
How to start: open labs.google/pomelli, paste your website address, and wait while it reads the site. Then review the Business DNA before you generate anything. This is the step people skip and it decides the quality of everything after it. If the tone it describes is not how you actually sound, correct it there.
It came out of Google Labs and DeepMind in October 2025 and is in public beta. It started in four countries and expanded to more than 170 in March 2026, so it is probably available to you now.
Use this after you have corrected the Business DNA.
Using our Business DNA, plan a month of social posts for us. Twelve posts, three a week. Mix these types: - Something we have actually done, with a specific detail in it - A question our customers ask us often, answered properly - Something about how we work that most people in our field would not say out loud For each post give me the words, the image idea, and the one thing it is meant to make the reader do or think. No hashtags. No emoji. Nothing that would be true of any business in our industry.
Twelve posts you can edit rather than twelve posts you have to rewrite. If they all sound interchangeable, the Business DNA is too vague. Go back and sharpen the tone description.
Build a campaign around this: [ONE SENTENCE ABOUT THE LAUNCH, OFFER OR SEASON]. Give me: 1. The one idea the whole campaign hangs on, in a sentence. 2. Five pieces: what each one says and what the image shows. 3. The order to post them in, and how far apart. 4. What I should be able to see at the end to know it worked. Keep it in our voice from the Business DNA. If something in this needs a claim we cannot back up, leave it out and tell me.
A campaign with a spine rather than five unrelated posts.
The catch: it is a public beta, so expect rough edges, and it writes from what your website says. If your site is out of date, so is your Business DNA.
What it is for: you describe a job in plain English and it builds you a little app that does it, chaining the steps together. Useful for anything you do the same way repeatedly and would rather hand over.
How to start: open opal.google, sign in, and describe what you want in a sentence. It will show you the steps it has chained together, and you can edit any of them. Once it works you can share it with a link, so someone else on your team can use it without rebuilding it.
Be clear about what this is. Opal chains AI steps together and can use some built-in tools such as search and image generation. It is not an app-to-app connector, so do not expect it to post to your socials, update your CRM or move things between your accounts. It takes something in, does AI work on it, and gives something back.
The example from the video. Paste it as your app description.
Build an app where I paste a customer review, and it writes two things: 1. A warm thank-you reply in a friendly tone, under 60 words, that mentions the specific thing they praised rather than thanking them in general. 2. A short social post that quotes the best line from the review and adds one sentence of context about what we do. If the review is negative, do not write a social post. Write a calm reply that acknowledges the specific problem and offers to fix it, and flag it for me to read before sending.
An app you can paste a review into all week. The negative-review branch matters: without it you get a cheerful post built from a complaint.
Build an app where I paste my rough meeting notes, and it gives me: 1. A follow-up email to the other people in the meeting, under 120 words, covering what we agreed and what happens next. 2. A task list of only the things I personally committed to, each with who is waiting on it and when I said it would be done. Anything that was discussed but not decided goes in a separate short list called Still open. Never invent a deadline I did not say.
Notes in, a sendable email and an honest task list out. The Still open list is the part that stops things quietly disappearing.
The catch: it is an experimental Labs product and the output needs a human read before it goes anywhere near a customer.
What it is for: a visual board where you generate and remix images. Good for working out what something should look like before you pay anyone to make it, and for showing a supplier or a designer what you mean.
How to start: open labs.google/mixboard, start a board, and either upload your own photo or generate one. Then talk to it in plain language to change things: blend these two, make it simpler, try it at night. Keep the versions you like side by side on the board so you can compare rather than guess.
Mixboard is for users aged 18 and over, in English, and not in every country. If it will not open for you, that is why, and there is no setting that fixes it.
The example from the video. Upload a photo of your shopfront, premises or product first.
Take this photo and show it dressed for Christmas: warm lights, a festive window, the same place clearly recognisable. Keep the building, the sign and the layout exactly as they are. Change only the decoration and the lighting. Give me three versions: one understated, one obvious, one somewhere in between.
Three versions of your actual place rather than a generic festive shop. Say "keep it recognisable" every time, or it drifts into inventing a different building.
Show three different looks for [THE PRODUCT, LABEL OR SIGN], side by side so I can compare them. One plain and typographic. One with an illustration. One bold and colourful. Keep the name and any wording identical and readable in all three. Change only the style.
A real comparison instead of one option you then talk yourself into.
The catch: these are concept images. Treat them as something to point at, and check anything you actually publish, because generated detail is often subtly wrong.
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What it is for: you type what a web page or app screen should look like and it designs it. Handy for showing a developer what you want, or for working out a page's layout before anyone builds it.
How to start: open stitch.withgoogle.com, describe the screen, and let it generate. You can then export: it copies to Figma with auto layout, or downloads the HTML and CSS.
The example from the video. Swap in your own trade.
A booking page for a dog groomer. Clean and friendly. It needs: a short header that says what we do and where, a list of services with prices, a calendar picker for choosing a time, a reviews section with three reviews, and one clear booking button that stays visible as you scroll. Readable type, plenty of space, nothing cramped. Show me the phone version as well as the desktop one.
A designed page you can hand to a developer or rebuild yourself. Ask for the phone version explicitly or you may only get desktop.
A landing page for [THE SERVICE]. Above the fold: what it is, who it is for, and one action. Then: three reasons it is worth it, each with a heading and two lines. Then: what happens after someone gets in touch, as three steps. Then: a short form asking only for name, email and one sentence about what they need. Then: the same action again at the bottom. One action on the whole page, repeated. No navigation menu, nothing else to click away to.
A single-purpose page. The "no navigation" instruction is what keeps it from becoming another homepage.
Two things to know. The Figma export does not work in every mode, so if the Figma option is missing, generate from text rather than from an image and try again, or download the code instead. Some accounts also see a message saying Stitch is unavailable. Google has not published a cause or a fix for that, so we cannot tell you how to clear it. Trying a different browser or signing out and back in is reported to help some people.
The catch: it is in beta and English only. It designs screens, so treat the output as a design to build from rather than a finished website.
What it is for: you add your own documents and it answers only from those, showing you the exact passage each answer came from. It also turns your sources into a narrated video explainer, an audio overview, a mind map or a briefing document.
This is the one most small businesses get the most out of, because it never makes anything up. If the answer is not in your documents, it says so.
This app used to be called NotebookLM and is now Gemini Notebook. The old address redirects to notebook.google.com, so anything you read calling it NotebookLM is describing this same app under its old name.
How to start: open notebook.google.com, create a notebook, and add your sources. Upload your service menu, your prices, your FAQs, your policies, whatever a new customer or a new staff member always asks about. Then open Studio and choose what to make from them. On the free plan a notebook holds up to 50 sources and you can have up to 100 notebooks.
The example from the video. Add your service menu and FAQs first, then open Studio and choose Video Overview.
Make this for someone who has just decided to work with us and knows nothing else. Cover, in this order: what we actually do, what it costs and what that includes, what happens in the first week, what we need from them, and the three things people most often get wrong or ask about twice. Use only what is in the sources. If something important is missing from them, say so at the end rather than filling the gap. Plain language. No introduction about how exciting this is.
A narrated explainer you can send to every new client instead of repeating the same call. The "say what is missing" instruction doubles as an audit of your own documents.
Looking across every source in this notebook: 1. Where do these documents contradict each other? Quote both sides. 2. What would a customer ask that none of these documents answers? 3. What do we state as a promise anywhere in here, so I can check we still keep all of them? Cite the exact passage for everything. If you are not certain, say so rather than smoothing it over.
Click any citation and it takes you to the line it came from. Running this across your own policies and contracts usually turns up at least one contradiction you did not know about.
The catch: it is only as good as what you put in. Thin sources give thin answers. On formats, Video Overview rolled out to all users in English, but which styles your account offers varies and Google has not published a clear split by plan, so check what yours shows rather than taking our word for it.
Five apps that each do one real job: your brand written down and a month of posts from it, a small app for the thing you repeat, concept images before you commit to anything, a designed page to build from, and an explainer made out of your own documents that answers new clients without you on the call.
Do not try to learn all five this week. They overlap less than they look like they do, and the one that earns its place for you depends entirely on what you actually spend your time on.
A first week that works.
Paste your website in and read the Business DNA. Whether or not you use the posts, seeing how your own site reads back to you is worth the four minutes.
Load your service menu, prices and FAQs and make one explainer. This is the one most likely to still be in use in a month.
Build the review replier. Small, obvious, and you will know within a day whether you want it.
Leave these until a project needs them. They are the right tools at the moment you have something to look at or something to build, and pointless before that.
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